Pinterest Pinterest then utilizes deep learning to search visually similar products to the item you highlighted, and finds links to. All the more reason for businesses to be on Pinterest. The tool is in the top right corner of every Pinterest photo. Those days are gone! From a marketing perspective, this is an opportunity to appeal to a more visual proportion of a business’ potential customers. If you use Pinterest frequently you will have lost count of the times you have found that perfect something, only you don’t actually know where you can buy it from. The company itself calls it ‘Crazy-Fun’, and admitedly, it is.įrom a consumer perspective, this is a dream. The Buyable Pins Function enables businesses to allow Pinterest users to buy an item from Pinterest, this takes it a little further. Launched in November 2015, the visual search feature on Pinterest allows users to find visually similar products to an item they like on Pinterest. Any tool or feature that can improve your brand visibilty is worth considering and Pinterest’s Visual Search function is one that a lot of businesses, particularly B2C operations, should be looking at. Pinterest is a visual discovery tool, which means that its used for exploring new ideas and finding inspiration. An underused feature, the Pinterest Visual Search, can help Brands become more Visible Online.Īt the very core of all Digital Marketing Strategies is the objective of becoming more visible online.
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